SEO by platform
WordPress SEO
WordPress will let you do almost anything, including a great deal you should not. Most WordPress SEO work is undoing accumulated decisions: plugins that overlap, taxonomies generating thin pages, and a page builder shipping far more than the page needs.
What the work covers
- Plugin configurationSEO plugin set up deliberately, with overlapping plugins removed.
- Taxonomy and archivesCategories, tags, author and date archives that are not generating thin indexable pages.
- Theme and builder performanceThe weight page builders add, measured and reduced.
- Core Web VitalsCaching, images and render blocking resources, fixed at the source.
- Content structureTemplates that produce a sensible heading order and internal links.
- Security and maintenanceAn outdated install is an SEO problem the moment it is compromised.
Who it is for
WordPress and WooCommerce sites, especially ones built with a page builder and grown over several years.
How it runs
- Audit the installPlugins, theme, taxonomies and what they are producing.
- Remove and configureLess installed is usually faster and always simpler to maintain.
- Fix templates and contentChanges that apply across the site rather than post by post.
Questions
Which SEO plugin should we use?
Any of the main ones, configured properly. The plugin is rarely the reason a site does or does not rank.
Our site is slow because of Elementor. Do we have to rebuild?
Not always. A lot can be recovered without a rebuild, and we will tell you when it cannot.
Free review
Find out what is holding the site back
A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.