SEO by business type
International SEO
Serving several countries turns small decisions into structural ones. Which URL structure, which language for which market, and whether hreflang resolves or quietly contradicts itself across a few thousand pages.
What the work covers
- URL structureSubdirectory, subdomain or country domain, chosen for your situation rather than by habit.
- HreflangImplemented so it validates and returns, which is less common than it sounds.
- Country and language targetingSignals that match the markets you actually sell into.
- Localisation, not translationSearch demand differs by market even when the language is the same.
- Duplicate content across marketsHandled so near identical pages do not undercut each other.
- Per market measurementTracked by country, because a global average hides both wins and failures.
Who it is for
Sites selling into more than one country, and anyone who has added a language and seen nothing happen.
How it runs
- Audit what existsCurrent structure, current hreflang, and what each market actually ranks for.
- Decide the structureOnce, with the trade offs written down, because changing it later is expensive.
- Implement and verifyChecked per market, in the market.
Questions
Do we need separate sites per country?
Usually not. Separate domains split authority and multiply the work, and the cases where they win are specific.
Is translated content enough?
Rarely. People in different markets search for the same product with different words, and translation does not catch that.
SEO by business type
Small Business SEO
SEO scoped so a small budget goes to the work that pays first.
E-commerce SEO
Category and product pages that rank, with the crawl under control.
Enterprise SEO
Large sites, multiple stakeholders, and change that has to survive process.
Franchise SEO
One brand, many locations, without the locations competing.
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