SEO services

Local SEO

Local search is a different ranking problem. Proximity, prominence and the consistency of your details across the web decide the map pack, and a site that ranks nationally can still be invisible three miles away.

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What the work covers

  • Google Business ProfileCategories, services, attributes, photos and posts, set up and maintained.
  • Map pack visibilityTracked by location rather than as a single national position.
  • Citations and consistencyName, address and phone matched across the directories that matter, duplicates removed.
  • ReviewsA process for asking, and responses that read like a business rather than a template.
  • Location pagesA real page per area you serve, with reasons to exist beyond the place name.
  • Local linksCoverage and mentions from sources inside the area.

Who it is for

Businesses with a service area or physical locations, single site or multi location.

How it runs

  1. Baseline by locationWhere you rank in each area now, measured from that area rather than from one point.
  2. Fix the profile and the citationsThe details Google cross checks, made consistent.
  3. Build the local pages and signalsPages and links for each area, then tracked per area.

Questions

We have several locations. Do we need a page for each?
Usually yes, and each one needs a reason to exist beyond a swapped city name. Pages that differ only by place name tend to be treated as what they are.
Can you manage the Google Business Profile for us?
Yes, including posts, questions and review responses.

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Find out what is holding the site back

A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.