SEO by business type
E-commerce SEO
An online store creates SEO problems a brochure site never has: thousands of near identical pages, filters that multiply them, products that come and go, and categories that decide most of the traffic.
What the work covers
- Category architectureCategories built around how people search, since they carry most of the commercial traffic.
- Faceted navigationFilters that do not generate an infinite crawlable space.
- Product pagesDescriptions that are yours rather than the manufacturer feed, with the right structured data.
- Out of stock and discontinuedA policy for products that end, so their value is not thrown away.
- Duplicate and thin variantsSize and colour variants handled without competing with each other.
- Speed at scaleTemplate level performance, since a fix on one template is a fix on thousands of pages.
Who it is for
Online stores of any size, and any catalogue large enough that crawling has become a question.
How it runs
- Crawl the catalogueWhat is indexable, what is duplicated, and where the crawl is being wasted.
- Fix the templatesTemplate changes scale; page by page work does not.
- Build the categories outThe pages that carry commercial demand, made worth ranking.
Questions
We have thousands of products. Do they all need unique descriptions?
No. Priority follows revenue and demand, and most catalogues have a small set of pages doing most of the work.
What happens to pages for products we stop selling?
It depends on whether the product returns and whether the page earned anything. There is a right answer per case, and deleting everything is rarely it.
SEO by business type
Small Business SEO
SEO scoped so a small budget goes to the work that pays first.
Enterprise SEO
Large sites, multiple stakeholders, and change that has to survive process.
Franchise SEO
One brand, many locations, without the locations competing.
International SEO
Multiple countries and languages, resolving instead of conflicting.
Free review
Find out what is holding the site back
A free review of your site, with the three things worth fixing first. No obligation and no sales call unless you want one.